Last updated: August 2, 2026

This Privacy Policy explains how OVI ANALYTICS S.R.L. (“Company,” “we,” “us,” or “our”) collects, uses, stores and shares information when you use the Cutest Couple mobile application (“Application” or “Service”).

We use personal data only as necessary to provide, secure and improve the Service, support partner functionality, manage subscriptions, communicate with users and comply with our legal obligations.

1. Definitions

For the purposes of this Privacy Policy:

Account means the account created for you to access the Service.

Application means the Cutest Couple mobile application.

Company means OVI ANALYTICS S.R.L., Romania.

Device means any mobile phone, tablet or other device used to access the Service.

Personal Data means information relating to an identified or identifiable individual.

Service means the Cutest Couple Application and the functionality provided through it.

Service Provider means a third party that processes information on our behalf to help us provide, maintain, secure or improve the Service.

Usage Data means technical and usage information generated through your use of the Service.

You means the individual accessing or using the Service.

2. Information We Collect

2.1 Account Information

When you create or use an Account, we may process:

  • your email address;
  • your display name;
  • your internal account or user identifier;
  • your authentication and account status;
  • your partner connection or invitation status;
  • information you provide when contacting support.

We use this information to create and manage your Account, authenticate you, connect you with your partner, respond to support requests and send important account or service communications.

2.2 App Content

We store information that you create or provide through the Application, including:

  • tasks and habits;
  • wishes and rewards;
  • notes and subtasks;
  • progress and achievements;
  • focus categories and task information;
  • personality-test answers and results;
  • comments and other user-created content;
  • content shared with your connected partner.

This information is processed so that the Application can provide its personal and couple-organization features.

2.3 Messages and Shared Media

The Application may allow you and your connected partner to exchange messages and shared media.

Messages and shared media are protected using end-to-end encryption so that their contents can be accessed only by you and your connected partner.

We may still process limited technical information necessary to deliver and operate messaging functionality, such as:

  • sender and recipient account identifiers;
  • message-delivery status;
  • timestamps;
  • encrypted message data;
  • technical information required to deliver notifications.

2.4 Purchases and Subscriptions

When you purchase or manage a subscription, we may process:

  • subscription status;
  • product or subscription type;
  • purchase and renewal status;
  • transaction identifiers;
  • entitlement information;
  • expiration or cancellation information.

Purchases are processed by the Apple App Store or Google Play. We do not receive or store your complete payment-card details.

We use RevenueCat to help validate purchases, synchronize subscription status and provide access to Premium functionality.

2.5 Device and Technical Information

We may collect basic technical information, including:

  • device model;
  • operating-system type and version;
  • Application version;
  • device or app-instance identifiers;
  • language and regional settings;
  • crash reports;
  • diagnostic information;
  • performance and compatibility information;
  • technical logs related to errors or service operation.

We use this information to diagnose problems, maintain security, improve compatibility and increase the reliability and performance of the Application.

2.6 Notifications

If notifications are enabled, we process a device or notification token to deliver:

  • partner-activity notifications;
  • task and app reminders;
  • account and security communications;
  • important service or Application updates.

You can manage push-notification permissions through your Device settings.

2.7 Analytics and Usage Information

We may collect pseudonymous or aggregated information about how the Application is used, including:

  • screens or features used;
  • interactions with Application functionality;
  • general usage patterns;
  • session and performance information;
  • errors and crashes;
  • Application version and Device characteristics.

We use this information to understand how the Service performs, identify technical issues, improve features and enhance the user experience.

We do not use this information for targeted advertising or cross-app tracking.

3. How We Use Personal Data

We may use Personal Data to:

  • create, authenticate and manage your Account;
  • provide and maintain the Service;
  • connect you with your selected partner;
  • provide shared tasks, wishes, messaging and personality insights;
  • save and synchronize your App Content;
  • process subscriptions and provide Premium functionality;
  • send partner-activity, service and account notifications;
  • respond to support requests;
  • send partner invitations and transactional emails;
  • provide important product and Application updates;
  • personalize your experience;
  • analyze usage and improve the Service;
  • diagnose crashes, errors and compatibility issues;
  • maintain security and prevent fraud, abuse or unauthorized access;
  • enforce our terms and protect our legal rights;
  • comply with applicable legal obligations.

Under the GDPR, processing must follow principles including transparency, purpose limitation, data minimization, storage limitation, integrity and confidentiality.

4. Legal Bases for Processing

Where the General Data Protection Regulation applies, we process Personal Data on one or more of the following legal bases:

Performance of a Contract

We process information necessary to create and manage your Account, provide Application functionality, connect you with your partner, store your App Content and provide purchased subscriptions.

Legitimate Interests

We may process information where necessary for legitimate interests such as:

  • maintaining and improving the Service;
  • diagnosing technical problems;
  • protecting the Application and its users;
  • preventing fraud and abuse;
  • understanding general Application usage;
  • responding to support requests.

We consider your rights and interests before relying on this legal basis.

Consent

We may rely on your consent where required, including for certain optional communications or Device permissions.

Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect processing that took place before consent was withdrawn.

Legal Obligations

We may process or retain information where necessary to comply with legal, accounting, tax, regulatory or law-enforcement obligations.

5. Information Shared With Your Partner

Cutest Couple is designed to enable collaboration between connected partners.

Depending on how you use the Application, your connected partner may be able to view information such as:

  • shared tasks and habits;
  • wishes and rewards;
  • progress and achievements;
  • personality-test results and insights;
  • comments and other shared content;
  • messages and shared media;
  • information about shared activities.

You control the content you create and choose to share through partner functionality.

Messages and shared media remain protected using end-to-end encryption.

Disconnecting from a partner may prevent future access to shared functionality, but it may not automatically remove content that has already been shared, synchronized or viewed.

6. Service Providers

We use third-party Service Providers to operate and support the Application.

Firebase, provided by Google

We use Firebase for services that may include:

  • user authentication;
  • database and content storage;
  • file storage;
  • push notifications;
  • crash reporting;
  • diagnostics;
  • performance monitoring;
  • Application analytics.

RevenueCat

We use RevenueCat to:

  • manage subscription entitlements;
  • validate and synchronize purchases;
  • determine whether Premium functionality is available;
  • manage subscription status across supported devices.

RevenueCat may receive an internal user identifier, such as the Firebase user ID, so that subscription status can be associated with the correct Account.

ZeptoMail, provided by Zoho

We use ZeptoMail to send transactional communications, including:

  • partner invitations;
  • account-related emails;
  • essential service communications.

Brevo

We use Brevo to send important product and Application-update emails.

Optional communications sent through Brevo may include an unsubscribe link where applicable.

Apple and Google

Apple and Google process purchases made through their respective app stores. They may also provide us or RevenueCat with transaction and subscription information needed to verify purchases and provide Premium access.

These providers may process information only to the extent necessary to deliver their services to us, subject to their respective agreements and privacy obligations.

Apple requires App Store privacy disclosures to include data collected by the app as well as relevant collection by integrated third-party partners.

7. How We Share Information

We may share information in the following circumstances:

With Your Connected Partner

We share content through the partner functionality as described in this Privacy Policy.

With Service Providers

We provide information to Service Providers only as necessary for authentication, storage, notifications, analytics, diagnostics, email delivery, subscription management and other Application operations.

For Legal Reasons

We may disclose Personal Data where we reasonably believe this is necessary to:

  • comply with a legal obligation;
  • respond to a valid request from a court, regulator or public authority;
  • protect the rights, safety or property of the Company, our users or others;
  • investigate fraud, abuse, security incidents or unlawful activity;
  • protect against legal liability.

Business Transfers

If the Company is involved in a merger, acquisition, restructuring, financing, insolvency or sale of assets, Personal Data may be transferred as part of that transaction.

Where required, we will provide appropriate notice before Personal Data becomes subject to a materially different privacy policy.

With Your Consent

We may share information for another purpose when you have requested or explicitly agreed to that sharing.

8. No Sale or Advertising Tracking

We do not sell your Personal Data.

We do not share Personal Data for targeted advertising.

We do not use Personal Data to track you across apps or websites owned by other companies for advertising purposes.

9. International Data Transfers

The Company is established in Romania, but some Service Providers may process information in other countries.

Those countries may have data-protection laws that differ from those in your jurisdiction. Where required, we use appropriate legal and contractual safeguards for international transfers, such as adequacy decisions or approved contractual clauses.

10. Retention of Personal Data

We retain Personal Data only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • provide and maintain your Account;
  • provide the functionality you request;
  • comply with legal, tax or accounting obligations;
  • resolve disputes;
  • enforce our agreements;
  • maintain security and prevent abuse.

Account and App Content may generally be retained while your Account remains active.

When you delete your Account, we will delete or anonymize associated Personal Data within a reasonable period, except where:

  • retention is legally required;
  • the information is necessary to resolve a dispute;
  • the information is required to prevent fraud or abuse;
  • information remains temporarily in secure backups;
  • another valid legal basis permits or requires retention.

Usage, diagnostic and aggregated information may be retained for internal analysis where it no longer identifies you or where continued retention is otherwise legally permitted.

The GDPR requires identifiable data to be kept no longer than necessary for the purposes for which it is processed, subject to specific lawful exceptions.

11. Deleting Your Account and Data

You can delete your Account and associated data through the Settings section of the Application.

You may also contact us to request access to, correction of or deletion of your Personal Data.

Deleting an Account may permanently remove access to:

  • tasks and habits;
  • wishes and rewards;
  • progress and achievements;
  • personality-test results;
  • messages and shared content;
  • subscription information stored within the Application;
  • your partner connection.

Deleting your Cutest Couple Account does not automatically cancel an active Apple App Store or Google Play subscription. Subscriptions must be cancelled through the applicable store account.

Certain limited information may be retained where required by law or necessary for legitimate legal, security or fraud-prevention purposes.

12. Your Data-Protection Rights

Depending on your location and applicable law, you may have the right to:

  • request access to your Personal Data;
  • request correction of inaccurate or incomplete Personal Data;
  • request deletion of your Personal Data;
  • request restriction of processing;
  • object to certain processing;
  • withdraw consent where processing is based on consent;
  • request a portable copy of eligible Personal Data;
  • lodge a complaint with a competent data-protection authority.

These rights may be subject to legal conditions and exceptions. GDPR transparency obligations include informing users about the controller, processing purposes, recipient categories, retention and applicable data-subject rights.

To exercise your rights, contact:

ilove@cutestcouple.app

We may need to verify your identity before completing a request.

13. Security

We use reasonable technical and organizational measures intended to protect Personal Data against:

  • unauthorized access;
  • unlawful processing;
  • accidental loss;
  • alteration;
  • disclosure;
  • destruction.

Messages and shared media are protected using end-to-end encryption.

However, no internet transmission or electronic-storage method can be guaranteed to be completely secure.

14. Children’s Privacy

The Service is not directed to children under the age of 13.

We do not knowingly collect Personal Data from children under 13. If you are a parent or guardian and believe that a child has provided us with Personal Data, contact us at ilove@cutestcouple.app 

If we discover that we have collected Personal Data from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.

Additional age or parental-consent requirements may apply depending on the user’s country.

15. External Links

The Service may contain links to websites or services that we do not operate.

We are not responsible for the content, security or privacy practices of third-party websites or services. We recommend reviewing their privacy policies before providing information to them.

16. Changes to This Privacy Policy

We may update this Privacy Policy to reflect:

  • changes to the Application;
  • changes to our data-processing practices;
  • changes to Service Providers;
  • legal or regulatory requirements;
  • security or operational improvements.

When we make changes, we will update the “Last updated” date.

Where appropriate or legally required, we may also notify you through the Application, by email or through another suitable communication method before material changes take effect.

17. Contact Us

The data controller responsible for the processing described in this Privacy Policy is:

OVI ANALYTICS S.R.L.
Romania

ilove@cutestcouple.app